Choosing the Right Real Estate Agent: Key Questions to Ask
1. Understanding the Buyer's Profile:
- Where might the potential buyer for my home come from?
- Is the likely buyer upgrading or a first-time homebuyer?
2. Marketing Strategy:
- How do you plan to target this specific buyer beyond the standard 5 P's?
- Can you highlight unique strategies you employ that differentiate you from other agents?
3. Your Unique Selling Proposition:
- What makes you stand out from the average realtor in the area? (Note: Personal achievements over company statistics are preferred.)
4. Home Marketability:
- What enhancements can increase my home's appeal to buyers?
- Are there any potential drawbacks or objections a buyer might have about my home?
5. Incentives:
- Do you recommend any incentives for potential buyers? If so, which ones?
Proactive Marketing Strategies to Look For:
- Brochure or Information Box on the Yard Sign
- QR codes on signs and ads
- Social media promotions, especially on Facebook
- Colorful brochures for showings
- Online presence and Cable TV ads
- Direct mail campaigns
- Personalized advertising strategies
- Highlight cards for interiors
- Toll-free information sign riders
- Professional brochures or resumes
- Broker tours with incentives for agents
The Standard 5 P's of Real Estate Marketing:
1. Display a 'For Sale' sign.
2. List your home in the Multiple Listing Service.
3. Advertise your home.
4. Organize broker caravan tours.
5. Host public open houses.
Written By:
Margo Morgan Hobbs
Property Appraiser
